Client –
Waypoint Vehicles
About –
Waypoint builds out travel and adventure vehicles to enable others to follow their passions and create more memories outside. From the ultimate weekender, or a vehicle to travel the world, they create purpose-built vehicles that are ready to handle whatever you throw at it. Proudly built in California.
Involvement – Brand Identity Design
Photography – Christopher Thoms
The Mark
The mark primarily creates a “W” to symbolize “Waypoint”.
It is also an abstract representation of a road or path that moves into a single destination with the point. The sharp V-like structure on the right side of the mark has a subtle nod to a drop pin on a map.
